leading
with ideas
We are a research based, full-service healthcare consulting with a holistic approach to problem solving.
We are Elma. We are here to inspire.
what we do
As a full-service healthcare consulting with 15 years of experience in pharmaceutical marketing & insights, we are experts in understanding HCPs, patients and payors and advising on commercial strategy to help brands grow and thrive.
Customer & Market Understanding
• Market Access Studies
• Price Sensitivity
• Key Opinion Leader Mapping (SPIDER-influence net)
• ATU Baseline
• Concept & Positioning Testing
• Intention to prescribe
• Landscape Analysis
Performance Monitoring
• ATU Baseline
• Congress Studies (CONFERENCE CONNECTION)
• Communication monitoring (SMARTCALL)
• Patient Chart Audit (SMARTCASE)
• Competitive Intelligence (PHARMA WATCH)
• Intention to prescribe
• Market Dimension Studies
Co-creation development services / Idea generation
• Patient Journey & Unmet needs (with HCPs / caregivers / patients)
• Social Media Listening (SALAMANDER)
• Drivers – Barriers – Positioning
• Product Follow Up
• Portfolio Studies
• Campaign Awareness Test
• ATU & Brand Equity
• Company Image
• Customer Experience
our reach
We cover all of your main markets from our three offices. With our trusted network of long-term local partners, we deliver localised results informed by deep understanding of each specific country and health system.
