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passion, quality and ideas

The constant quest for quality and innovation is at the heart of the Elma mission. We develop creative research approaches combined with impactful deliverables to delight our clients’ hearts and minds and help them keep their clinical and business strategy a step ahead of the competition.

our story

Elma was founded in 2008 by Elena Ripamonti and Massimo Massagrande as a market research agency specialising in pharma and healthcare. Since then, we have evolved into a full marketing and insight partner that uses insights to orchestrate design thinking and gamification workshops, trainings, educational materials and publishable content. We now deliver over 200 projects across 25 markets every year.