passion for innovation
Elma makes the most of qualitative and quantitative methodologies, going beyond the traditional research patterns and developing innovative techniques, tailored to meet the needs of each and every company.
our approach
We leverage market research as a value engine across client teams. Our approaches catalyse effective and forward-looking decision-making across four main domains, covering the entire brand lifecycle
Understanding customer experience
Digital & non-digital channels in service of clinician needs
HCP personas starting from universal archetypes
Comprehensive tracking uncovering brand drivers
Message recall in competitive context
Real-world market monitor
Multidimensional patient journeys
Longitudinal patient communities
AI powered web listening
Multi-stakeholder co-creation
Lego Serious Play & workshops
TPP communication strategy
EXAMPLES OF OUR APPROACHES
Andromeda
From omnichannel assessment to tailor-made strategy
In today’s crowded pharma landscape, it’s essential to monitor and tailor omnichannel strategy based on HCP preferences. Built on behavioural science, Andromeda helps pharma teams to understand how HCPs really use both digital and traditional channels and to structure effective and rewarding omnichannel communication strategies informed by HCP preferences.
OUTCOMES
Tailored channel strategy aligned with HCP preferences and improved information delivery through preferred touchpoints.
Contact Giovanni
PERISCOPE | SYNDICATED
Next-generation message tracking for increased sales force effectiveness
Live monitoring of sales reps and MSL communication collected through a bespoke app. Unlike traditional message recall studies, SmartCall measures the impact in-the-moment, not relying on HCPs’ memory.
OUTCOMES
Strategic and granular view of the messaging strategy of all brands in a market, supported by a dashboard with rich verbatims, evaluated in terms of satisfaction and impact.
Contact Kyle
SMARTCASE | SYNDICATED
Dynamic market prescription behaviour at the touch of a button
Prompt collection of patient cases to track an active market, identifying the decision dynamics at the patient level, through a bespoke app.
OUTCOMES
Actionable insights at the level of patient volumes, drivers and barriers rooted in a thorough mapping of the different patient profiles and brand shares.
Contact Kyle
Shared stories
We’ve been running a long-term patient community for more than three years across the US and EU5 in a rare disease, giving our client detailed insights into the evolving patient journey. By engaging consistently in a trusted environment, patients share how their experiences, challenges, and motivations evolve over time — creating a depth of understanding that goes well beyond a one-off study
OUTCOMES
Longitudinal insights revealing how patient needs evolve over time based on in-depth qualitative data from natural, ongoing patient conversations.
Contact Niall
Salamander
Social listening solution that uniquely leverages healthcare expertise, rigorous human analysis & AI applications to understand how each stakeholder behaves online.
OUTCOMES
Salamander identifies key themes, topics and needs of patients, clinicians, industry experts, and pharmaceutical companies, which are contextualized within a “digital journey” to trace behaviour across different stages.
Contact Giovanni
Agile Hack
Igniting your digital interactions
Digital strategies and tools are needed to build distinctive HCP interactions in an overcrowded and fragmented communication landscape. Agile Hack harnesses the knowledge of digital and communication experts to create fresh solutions that are rooted and validated by HCP needs.
OUTCOMES
Optimised digital strategy and tactics, boosted by new and validated formats of interaction.
Contact Lucia
Differentiation discovery
Helping you stay one step ahead by anticipating competitive challenges before they arise in the field: we run interactive workshop engaging specialists in peer-to-peer discussion to critically assess client product vs. key competitors, rounded up by competitive simulation role-playing exercises to simulate competitive pitches.
OUTCOMES
Competitive intelligence from dynamic specialist discussions, proactive objection handling, and targeted product positioning that stands out in crowded markets.
Contact Lucia
COMPETITIVE INTELLIGENCE SERVICES
Conference Connection
Maximise the ROI of your physical and online presence at conferences
Either in-person or virtual, we can assess the impact of company presence at conferences, from presented data, to seminars and stands. We use a diverse toolkit – qual, quant, communities – to engage with large or selected samples, across different countries.
OUTCOMES
Close to real-time assessment of a conferences impact on brands and companies with key learnings to optimise the presence.
Contact Giovanni
PHARMAWATCH | SYNDICATED
Innovative competitive intelligence for quality insights at scale
360-degree monitoring of HCP-company interactions, mapping the Customer Engagement Journeys of each brand across every promotional and scientific touchpoint: perception, experience and impact.
OUTCOMES
Benchmark and clear roadmap to stay ahead in the competitive race. Supported by a multimedia dashboard consolidating and rating competitive materials collected in the field.
Contact Giovanni
